Stories That Turn Messages Into Moments
Every campaign needs a narrative worth remembering. We'll craft the stories that make your marketing feel less like advertising and more like genuine conversation.
Return HomeWhat Great Narratives Bring to Your Campaigns
Imagine your campaign copy reading like something people actually want to engage with. Your message resonates because it speaks to what matters to your audience, not just what you want to sell. People remember what you said because it connected with them emotionally. This is what thoughtful narrative and concept writing creates.
Emotional Connection
Your campaigns speak to people's hopes, challenges, and aspirations, creating relationships that go beyond transactions.
Memorable Messaging
People recall your campaigns not because they were loud, but because they said something worth remembering in a way that felt genuine.
Authentic Voice
Your brand's personality comes through clearly, making every piece of copy feel like it comes from the same honest, thoughtful source.
Cohesive Storytelling
From headlines to body copy to calls-to-action, every word serves the larger narrative you're building with your audience.
We Understand Your Challenge
Perhaps your campaign copy feels generic, like it could belong to any brand in your industry. Or maybe you struggle to translate your brand's values into words that actually resonate with people. You know what you want to say, but finding the right way to say it feels frustratingly out of reach.
It's disheartening when your marketing messages don't capture what makes your brand special. You might worry that without compelling narratives, your campaigns will blend into the background noise, failing to create the connections you need to grow.
What many brands lack isn't ideas—it's the narrative craft to shape those ideas into stories that feel authentic and engaging. Without someone dedicated to developing these narratives, campaigns often default to safe, forgettable language that doesn't reflect the care you put into your business.
How We Craft Your Campaign Narratives
Storytelling that turns marketing objectives into narratives people want to be part of, connecting honestly and memorably.
Narrative Theme Development
Every campaign needs an overarching story that ties everything together. We identify the central narrative that will resonate with your audience—the theme that makes all your messaging feel purposeful and connected. This becomes the foundation everything else builds upon.
Concept Presentations
We present narrative concepts that explore different ways to tell your story. You'll see how various approaches might work, helping you choose the direction that feels most authentic to your brand. This collaborative exploration ensures we land on narratives that truly represent what you stand for.
Copy Development
From headlines to scripts, we write copy that serves your narrative while speaking naturally to your audience. Each piece considers where people will encounter it and what they need to hear at that moment. The writing feels effortless because it's grounded in a clear understanding of your story.
Revision & Refinement
Good writing emerges through revision. We build multiple rounds of feedback into our process, refining the narrative and copy until every word feels right. Your input shapes these revisions, ensuring the final copy sounds like your brand at its most articulate.
The Creative Journey Together
A collaborative process where your insights guide the narrative while we handle the craft of turning ideas into compelling copy.
Story Discovery
We begin by understanding what you're trying to accomplish and who you're speaking to. Through conversation, we uncover the narratives already present in your brand—the stories worth telling that will resonate with your audience.
Concept Exploration
We'll present narrative concepts and thematic directions for your feedback. This isn't about choosing between good and bad options—it's about exploring possibilities together until we find the approach that feels most aligned with your vision.
Writing & Revision
As we develop the copy, you'll see drafts at key stages. Your feedback helps us refine the language, tone, and emphasis. We'll work through revisions together, adjusting until the copy captures exactly what you want to say.
Final Delivery
You'll receive organized copy decks with all campaign narratives, scripts, and supporting copy ready to implement. We'll explain the thinking behind key narrative choices, helping your team understand how to maintain this voice in future work.
Throughout This Process
You'll have regular communication with the person writing your copy. We encourage questions and discussion—the better we understand your perspective, the stronger the narrative becomes. Expect honest feedback if something isn't working, along with suggestions for how to make it better.
This feels less like commissioning copy and more like developing your campaign narrative with someone who cares about getting it right. We're invested in creating work that genuinely serves your brand.
Investment & What You Receive
Campaign Narrative & Concept Writing
Your Project Includes
Why This Investment Makes Sense
This investment covers the narrative development and copywriting for a complete campaign. You're not just getting words—you're getting a cohesive story that can shape how people understand and relate to your brand. The narrative framework we develop can inform your messaging well beyond this initial campaign.
Consider what weak copy costs: campaigns that don't connect, messages that get ignored, marketing spend that doesn't generate the engagement you need. Thoughtful narrative and concept writing addresses these issues by ensuring your words actually do the work they're meant to do.
We can structure payment in ways that align with your project timeline—whether that's upfront, split between concept approval and final delivery, or another arrangement that works for your planning. The important thing is creating copy that serves your campaign effectively.
How We Evaluate Narrative Effectiveness
Our Approach to Quality
While we can't predict how audiences will respond—that depends on many factors beyond our control—we can share how we evaluate whether narrative and copy are working as intended.
Clarity of Message
Does the copy communicate your intended message clearly? Can readers understand what you're offering and why it matters? We test this through internal reviews and your feedback during development.
Narrative Coherence
Does the story hold together across all campaign touchpoints? We assess whether the overarching narrative remains consistent while adapting appropriately to different contexts and formats.
Authentic Voice
Does the copy sound like your brand? We evaluate whether the tone, word choice, and style align with your brand personality and will feel genuine to your audience.
Emotional Resonance
Does the narrative connect on a human level? While subjective, we can assess whether the copy achieves the emotional tone and impact we set out to create together.
Timeline & Realistic Expectations
Narrative and copy development typically takes 4 to 6 weeks, depending on campaign scope and revision cycles. This allows time for thoughtful concept development, writing, and refinement without rushing the creative process.
You'll see initial concept presentations within the first two weeks, giving you time to provide direction while we're still in the exploratory phase. Copy drafts follow once we've agreed on a narrative direction, with revision rounds built in to refine the work.
What you can realistically expect: Copy that clearly communicates your message and reflects your brand voice. A narrative framework that gives your campaign coherence and emotional resonance. Professional-quality writing that meets industry standards and serves your marketing objectives. The foundation for future campaign narratives that can build on this work.
Our Commitment to Your Campaign
Creating effective campaign narratives requires trust and collaboration. Here's what we commit to throughout our work together.
Revision Flexibility
Three revision rounds are included, but if the narrative isn't quite right after that, we'll have an honest conversation about what needs to change. We're committed to delivering copy that works for your campaign.
Clear Communication
You'll always know where we are in the process and what comes next. If we need more information or context to write effectively, we'll ask directly. No vague updates or unclear timelines.
Thoughtful Feedback
When you share thoughts on drafts, we'll respond with consideration. If we disagree with a suggested change, we'll explain our perspective and discuss alternatives. Your feedback shapes the final work.
Complete Deliverables
You'll receive all copy in organized, usable formats along with documentation explaining the narrative approach. If questions arise during implementation, we're available to clarify our thinking.
Start With a Conversation
Before committing to this project, we can discuss your campaign needs and whether narrative and concept writing is the right approach. This initial conversation helps us both understand if we're a good fit for working together.
These discussions are valuable even if you decide not to proceed—you'll gain perspective on your campaign narrative that can inform your approach regardless of who writes the copy.
Getting Started
If thoughtful campaign narrative and concept writing sounds like what your brand needs, here's the simple path forward.
Share Your Campaign
Use the contact form below to tell us about your campaign. Share your objectives, your audience, and what kind of narrative you're hoping to create. You don't need to have all the details worked out—we'll develop them together.
Discovery Discussion
We'll schedule a call to dive deeper into your campaign needs. This is where we learn about your brand voice, your audience's motivations, and the story you want to tell. You'll have plenty of opportunity to ask about our process and approach.
Project Proposal
Based on our conversation, we'll outline what the narrative and copy development would include for your specific campaign. You'll see scope, timeline, and investment clearly before making any commitment.
Begin Creation
Once you're ready to move forward, we'll kick off with narrative theme development. You'll be involved from the start, helping shape the story we'll tell through your campaign.
Common Questions
What if we already have some copy started?
We can work with existing copy, refining and developing it into a cohesive campaign narrative. Share what you have, and we'll discuss the best approach.
Can you write for specific channels or formats?
Absolutely. We adapt the narrative to work across whatever channels your campaign uses—from social media to long-form content to video scripts.
What if our campaign changes during development?
Campaigns evolve—that's normal. We'll adapt our approach to accommodate reasonable changes while staying within the project scope we've agreed upon.
Let's Craft Your Campaign Story
Your campaign deserves narratives that connect with people honestly and memorably. Let's create copy that turns your message into moments worth remembering.
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